We had the opportunity to create a new packaging design for a brand of cigarettes called Twizz, with the objective of attracting adult smokers who are looking for something new while also strengthening the brand's position in the market as an affordable product.

Our goal was to create a striking packaging and visual system that represents the intended branding strategy of the company. So we developed two options for the packaging design of Twizz Royal Crush 12 that are similar to the previous design but with a premium look.