Anticipating increased customer demand and purchasing power, PT Supra Boga Lestari (Ranch Market Group) has launched a new upscale supermarket at Galaxy Mall 3 in Surabaya, named The Gourmet. This brand introduces the concept of a high-end supermarket offering premium products and a diverse selection of cuisines from around the world. We developed the entire brand from scratch, from its core identity to the store's branding and promotional materials.

The brand narrative focuses on enhancing the shopper's sensory experience, recognizing that humans perceive the world through their five senses. The Gourmet provides a unique shopping experience where customers no longer browse through shelves solely by reading labels. Instead, they encounter a one-of-a-kind journey with mesmerizing store design, enticing scents, tangible freshness, a sophisticated ordering system, and a warm and welcoming staff. All of these elements are carefully designed to create a festive atmosphere, delivering a delightful shopping experience.