Together with SOW, we handled the full branding project for this boutique hotel with large aspirations. The name came from our client’s vision of making this hotel the hub of Kemang community. They have everything: food, rooms, music, culture. Visually, our graphic exploration plays with variations of the letter ‘O’. For their underground bar, Room, we modified the O’s to resemble speakers. For their rooftop bar, The Moon, the O’s turn into new and full moons. Not only is this fun for visitors, the design also brings cohesiveness into the many events happening at the hotel.