Client PT Supra Boga Lestari, Tbk
City Surabaya
Year 2019
Scope Branding, Space Branding

Foreseeing the increase of customers’ need and purchasing power, PT Supra Boga Lestari (Ranch Market Group) recently developed a new breed of supermarket at Galaxy Mall 3, Surabaya: The Gourmet. The brand introduces the concept of a high-end supermarket that offers a range of premium products, as well as food and beverages from carefully selected tenants. At The Gourmet, shoppers can enjoy a wide range of delicious cuisines from around the world. Based on this premise, we develop the brand from scratch, defining the brand anchor up until the space branding and brand collaterals.
The brand story focused on the shopper experience itself, it’s through the five senses that human perceive the world. Shopping and browsing for groceries should be all about turning on all the senses. The Gourmet offers a unique shopping experience like no other, where shopper no longer browse through racks of goods by just reading the labels. A one of a kind experience throughout mesmerizing store design, wonderful scent, crop’s freshness that they can directly feel with a touch, a sophisticated ordering system, and of course, warm greetings from all personnels. All is designed for a festive feelings that gives them a wonderful shopping experience, what a delightful affair.
© Vasco. 2023.