“ONE DOESN'T DISCOVER NEW LANDS
WITHOUT CONSENTING TO LOSE SIGHT,
FOR A VERY LONG TIME, OF THE SHORE.”
"ONCE A RESILIENT SAILOR
DISCOVERED THE LAND
OF THE SPICES"
He was born in an exciting time of exploration. It was said that his first
love was the sea. He grew up to become a brave sailor and navigator.
He, who was loyal to King and kin, set sail in
search of glory. He, who set course for India,
linked Europe and Asia by ocean route. This
explorer from the Age of Discovery, who
went by the name of Vasco da Gama, was a
Titan of his time. Now the time has come for
us to bring his ethos into the wild seas of
brand voyage.
"A BRAND IS A COLLECTION
OF STORIES AND DECISIONS
THAT CALLS OUT TO THE
WORLD IN ONE VOICE"
We believe in finding the strongest possible
voice for your brand through a systematic
approach. In an exploration which journeys
from the inside out, we help our clients
realize the essence of their brand. This is
the brand’s call sign, elevated above the
din of the market.
"A TRUE COMPASS
AND A FIRM SET
OF SAIL DECIDE
THE RESULTS. NOT
THE STORM."
Branding is a journey every company needs
to take. The way ahead is important, and
exciting, and rife with endless possibilities.
With our expert knowledge, we ensure that
you get the most out of the experience.
"IT'S ALWAYS WISE
TO CHECK THE TIDE"
We believe in liberation through limitation.
We calculate boundaries through extensive
research, so that our branding process is
restrained to aspects most relevant to your
needs. The seas may be wild, but the best
course is a measured one.
Looking for the right concept for your brand
is like searching for an uncharted land. You
are in the middle of a sea of possibilities. A
pretty picture is not enough. At Vasco, we
believe that a branding concept needs to tell
a compelling story, reflect your values, create
a beautiful image, and give your brand a
strong personality. We get there through
data-driven exploration.
Vascognitive is our unique navigational tool.
This cutting edge methodology allows us to
work systematically and efficiently. By
focusing our work based on research, we are
able to steer our creative exploration in the
direction of what the market wants and what
our clients need. It combines the best of both
worlds: creativity and strategy. In every stage
of brand development, our clients will always
receive a distinctive results which are
relevant, unparalled, and effective.
"A MAN WHO DARES TO WASTE ONE
HOUR OF TIME HAS NOT DISCOVERED
THE VALUE OF LIFE"
"A SMOOTH SEA NEVER
MADE A SKILLFULL SAILOR"
Prompt and responsive team of passionate
professionals. Each of us is an expert in our
field. We are comrades brought together by
shared values: professional responsibility,
commitment to clients, and a taste for local
taverns on weekends.
Vasco is here to disrupt the traditional creative agency scheme. We are
vanguards in integrating multidisciplinary teams of creative and strategic
business experts.
Authenticity exists in every brand. We’re here to help
you unlock and leverage it to accomplish exceptional
results. We get at the heart of your brand through a
unique process of strategy, identity, expression, and
alignment. What emerges is the essence of your brand.
It is the authentic story that fosters an invaluable
relationship between you and your customer.
We are a visual and strategic branding consultancy based in Bintaro, Indonesia. Our clients include institutions from various industries, ranging from small businesses to big corporations. We embody the exact balance between a design boutique and a business consultancy. Our services covers the gamut of branding process, from strategic brand development, to logotype, naming, peripherals, and captivating illustration design. The result is a well-articulated brand personality and implementations that has the potential to become a powerful sales tool.
"DO NOT HESITATE TO REACH US.
WE ARE EAGER TO FIND WAYS TO
HELP YOU WITH YOUR PROJECTS
AND SHOW YOU THE REST
OF OUR WORK."
To know more about our points of view, work process, and new ways we can help you,
please call us to set up an appointment. Our phone number is +62 813 1144 7525.
Or e-mail us at catarina@vascojournal.com.
Perhaps you can visit us at VASCOffice. Discovery Aluvia C-03, Bintaro Jaya.
Captain maketh ship. We rely on Ario to take care of the important stuff—bridging the strategy and creative departments, guiding the young ‘uns like a mama hen, and finding this weekend’s promotion deals. He also keeps a watchful eye on every night out (he says it’s because he feels responsible but we know it’s because he has a massive case of FOMO). Before launching Vasco, Ario got a double degree from Binus International and Swinberg Universities. His professional journey began at MakkiMakki, where worked with clients such as Esse and Djarum.
We’re all mates at Vasco. But our First Mate is the one who sets the working mood. Alvin is the sort of guy who picks the less-beaten path when traveling. He takes only his phone and strikes a conversation with anyone. Getting mugged in Oslo didn’t stop him — he’s an explorer at heart, for better or worse. His portfolio also speaks volumes: he was one of the early entrants at Go-Food as a Marketing Communication Executive, co-founded Alter Cotton Outfitters, and worked at HAI Magazine. When resting at port, Alvin can be found chinning beer while engaging in lively debates. Notable achievements:
-L'Oreal Brandstorm 2013 National 2nd Runner Up, February 2013
-Sostro Joy Green Tea Business Plan Competition Finalist in Culinary Category, November 2011
-Business Development Winner in Food Category, July 2011
-Indonesian Leader Representative & Member of ASEAN Youth Convention, July 2009
Johan sails like a locomotive on full speed. He’s got a one-track mind to fulfill his client’s briefs, stopping only to drop knowledge bombs. Not even FIFA can distract him. It’s part scary, part impressive. After graduating with a double degree from Binus International and Northumbria Universities in 2013, Johan gained a lot of corporate experience. He spent time at Gazelle and Kinaya Agencies, working with the likes of Isyana Sarasvati. At Vasco, he can be found creating videos, packaging, and reporting back to his robot overloads.
The ship will never sink while Alex is here. We heard he had a life before Vasco. After graduating from ITENAS in 2015, he worked at Makkimakki on projects such as Wonderful Indonesia, Zuma sandals, and Binus University. He said he liked outdoor sports and enrolled in a jazz school. Legend is, he once rode across Sumatra on a motorbike. But now he’s the first to come and the last to leave at the office. He's just always there. Like a chair. Or a really dependable guy. Mostly a dependable guy. Notable Achievements:
- Citra Pariwara, Bronze Medal, 2014
We wonder about Christopher sometimes. He scouts the wild frontiers for ideas to explore, but left to his own devices, he’d probably float off to infinity and beyond. Can’t blame him — he’s lived to see the world. After graduating with a double degree from Binus International and Northumbria Universities with a double degree, Christopher worked at SOW as a graphic designer. He has had clients such as Bauhaus, Ling Ling, and Sofia Gunawarman. This free spirit also DJs in his free time and travels to off-the-map places. That’s why, if you catch us in the middle of a death-defying voyage, it’s probably Christopher’s fault. We let him because usually it turns out great in the end.
Aldi is one of two promising young members at Vasco. He graduated in 2017 from Bina Nusantara University and interned at Kamarupa. We’re glad to have him on board as a graphic designer with an interest in UI/UX and a vital job as the designated driver. Just because he’s quieter than the rest of us, doesn’t mean that he gets lost in the crowd. Look for the guy holding a guitar, channeling John Mayer. Approach carefully with an ironclad dental insurance. Symptoms of contact includes sugar-induced toothache.
He has his dad’s face tattooed on one arm and carries a son in the other. He cooks for his family and makes sure the guys at Vasco do their job properly. He’s daddy — literally. After graduating from Product Design and NAFA in 2014, Arwin has worked as brand manager for Bauhaus and Lingling at SOW, then as a freelance events photographer before starting his own food company called Oma Grace Kitchen. At Vasco, it's only natural that he's our Account Executive — he's so good with people, he convinced a beautiful woman to marry him!
Don’t let his clerki-ness fool you. Our analyst is a military-grade adrenaline junkie. He shoots, he nukes, he evicerates enemies — at Dota and Counter Strike, that is. He’s a gamer, OK? Maybe we’ll put him in charge of the cannons one day. But for now, he deals with data analysis and strategy. Bayu is young, but he’s used to playing with the big guys. He interned for Komatsu Astra Finance while finishing his degree in Branding at Prasetya Mulya University. Notable Achievements:
-Astra Marketing Plan Competition, 2nd place
-Promina x Loewe Communication Plan Competition, 1st Place
- Teh Kotak Research Competition, Finalist
“ONE DOESN'T DISCOVER NEW LANDS WITHOUT CONSENTING TO LOSE SIGHT, FOR A VERY LONG TIME, OF THE SHORE.”
"ONCE A RESILIENT SAILOR
DISCOVERED THE LAND
OF THE SPICES"
He was born in an exciting time of exploration. It was said that his first
love was the sea. He grew up to become a brave sailor and navigator.
He, who was loyal to King and kin, set sail in
search of glory. He, who set course for India,
linked Europe and Asia by ocean route. This
explorer from the Age of Discovery, who
went by the name of Vasco da Gama, was a
Titan of his time. Now the time has come for
us to bring his ethos into the wild seas of
brand voyage.
"A BRAND IS A COLLECTION
OF STORIES AND DECISIONS
THAT CALLS OUT TO THE
WORLD IN ONE VOICE"
We believe in finding the strongest possible
voice for your brand through a systematic
approach. In an exploration which journeys
from the inside out, we help our clients
realize the essence of their brand. This is
the brand’s call sign, elevated above the
din of the market.
"A TRUE COMPASS
AND A FIRM SET
OF SAIL DECIDE
THE RESULTS. NOT
THE STORM."
Branding is a journey every company needs
to take. The way ahead is important, and
exciting, and rife with endless possibilities.
With our expert knowledge, we ensure that
you get the most out of the experience.
"IT'S ALWAYS WISE
TO CHECK THE TIDE"
We believe in liberation through limitation.
We calculate boundaries through extensive
research, so that our branding process is
restrained to aspects most relevant to your
needs. The seas may be wild, but the best
course is a measured one.
Looking for the right concept for your brand
is like searching for an uncharted land. You
are in the middle of a sea of possibilities. A
pretty picture is not enough. At Vasco, we
believe that a branding concept needs to tell
a compelling story, reflect your values, create
a beautiful image, and give your brand a
strong personality. We get there through
data-driven exploration.
Vascognitive is our unique navigational tool.
This cutting edge methodology allows us to
work systematically and efficiently. By
focusing our work based on research, we are
able to steer our creative exploration in the
direction of what the market wants and what
our clients need. It combines the best of both
worlds: creativity and strategy. In every stage
of brand development, our clients will always
receive a distinctive results which are
relevant, unparalled, and effective.
"A MAN WHO DARES TO
WASTE ONE HOUR OF TIME
HAS NOT DISCOVERED THE
VALUE OF LIFE"
"A SMOOTH SEA NEVER
MADE A SKILLFULL SAILOR"
Prompt and responsive team of passionate
professionals. Each of us is an expert in our
field. We are comrades brought together by
shared values: professional responsibility,
commitment to clients, and a taste for local
taverns on weekends.
"THE GOAL IS NOT TO
SAIL THE BOAT, BUT
RATHER HELP THE
BOAT SAIL HERSELF"
Vasco is here to disrupt the traditional creative agency scheme. We are
vanguards in integrating multidisciplinary teams of creative and strategic
business experts.
Authenticity exists in every brand. We’re here to help
you unlock and leverage it to accomplish exceptional
results. We get at the heart of your brand through a
unique process of strategy, identity, expression, and
alignment. What emerges is the essence of your brand.
It is the authentic story that fosters an invaluable
relationship between you and your customer.
We are a visual and branding firm based in Bintaro, Indonesia. Our
clients include institutions from various industries, ranging from small
businesses to big corporations. We embody the exact balance between
a design boutique and a business consultancy. Our services covers the
gamut of branding process, from strategic brand development, to
logotype, naming, peripherals, and captivating illustration design.
The result is a well-articulated brand personality that has the
potential to become a powerful sales tool.
"DO NOT HESITATE TO
REACH US. WE ARE EAGER
TO FIND WAYS TO HELP YOU
WITH YOUR PROJECTS AND
SHOW YOU THE REST
OF OUR WORK."
To know more about our points of view, work process, and new ways we can help you,
please call us to set up an appointment. Our phone number is +62 813 1144 7525.
Or e-mail us at catarina@vascojournal.com.
Perhaps you can visit us at VASCOffice. Discovery Aluvia C-03, Bintaro Jaya.
Captain maketh ship. We rely on Ario to take care of the important stuff—bridging the strategy and creative departments, guiding the young ‘uns like a mama hen, and finding this weekend’s promotion deals. He also keeps a watchful eye on every night out (he says it’s because he feels responsible but we know it’s because he has a massive case of FOMO). Before launching Vasco, Ario got a double degree from Binus International and Swinberg Universities. His professional journey began at MakkiMakki, where worked with clients such as Esse and Djarum.
We’re all mates at Vasco. But our First Mate is the one who sets the working mood. Alvin is the sort of guy who picks the less-beaten path when traveling. He takes only his phone and strikes a conversation with anyone. Getting mugged in Oslo didn’t stop him — he’s an explorer at heart, for better or worse. His portfolio also speaks volumes: he was one of the early entrants at Go-Food as a Marketing Communication Executive, co-founded Alter Cotton Outfitters, and worked at HAI Magazine. When resting at port, Alvin can be found chinning beer while engaging in lively debates. Notable achievements:
-L'Oreal Brandstorm 2013 National 2nd Runner Up, February 2013
-Sostro Joy Green Tea Business Plan Competition Finalist in Culinary Category, November 2011
-Business Development Winner in Food Category, July 2011
-Indonesian Leader Representative & Member of ASEAN Youth Convention, July 2009
Johan sails like a locomotive on full speed. He’s got a one-track mind to fulfill his client’s briefs, stopping only to drop knowledge bombs. Not even FIFA can distract him. It’s part scary, part impressive. After graduating with a double degree from Binus International and Northumbria Universities in 2013, Johan gained a lot of corporate experience. He spent time at Gazelle and Kinaya Agencies, working with the likes of Isyana Sarasvati. At Vasco, he can be found creating videos, packaging, and reporting back to his robot overloads.
The ship will never sink while Alex is here. We heard he had a life before Vasco. After graduating from ITENAS in 2015, he worked at Makkimakki on projects such as Wonderful Indonesia, Zuma sandals, and Binus University. He said he liked outdoor sports and enrolled in a jazz school. Legend is, he once rode across Sumatra on a motorbike. But now he’s the first to come and the last to leave at the office. He's just always there. Like a chair. Or a really dependable guy. Mostly a dependable guy. Notable Achievements:
- Citra Pariwara, Bronze Medal, 2014
We wonder about Christopher sometimes. He scouts the wild frontiers for ideas to explore, but left to his own devices, he’d probably float off to infinity and beyond. Can’t blame him — he’s lived to see the world. After graduating with a double degree from Binus International and Northumbria Universities with a double degree, Christopher worked at SOW as a graphic designer. He has had clients such as Bauhaus, Ling Ling, and Sofia Gunawarman. This free spirit also DJs in his free time and travels to off-the-map places. That’s why, if you catch us in the middle of a death-defying voyage, it’s probably Christopher’s fault. We let him because usually it turns out great in the end.
Aldi is one of two promising young members at Vasco. He graduated in 2017 from Bina Nusantara University and interned at Kamarupa. We’re glad to have him on board as a graphic designer with an interest in UI/UX and a vital job as the designated driver. Just because he’s quieter than the rest of us, doesn’t mean that he gets lost in the crowd. Look for the guy holding a guitar, channeling John Mayer. Approach carefully with an ironclad dental insurance. Symptoms of contact includes sugar-induced toothache.
He has his dad’s face tattooed on one arm and carries a son in the other. He cooks for his family and makes sure the guys at Vasco do their job properly. He’s daddy — literally. After graduating from Product Design and NAFA in 2014, Arwin has worked as brand manager for Bauhaus and Lingling at SOW, then as a freelance events photographer before starting his own food company called Oma Grace Kitchen. At Vasco, it's only natural that he's our Account Executive — he's so good with people, he convinced a beautiful woman to marry him!
Don’t let his clerki-ness fool you. Our analyst is a military-grade adrenaline junkie. He shoots, he nukes, he evicerates enemies — at Dota and Counter Strike, that is. He’s a gamer, OK? Maybe we’ll put him in charge of the cannons one day. But for now, he deals with data analysis and strategy. Bayu is young, but he’s used to playing with the big guys. He interned for Komatsu Astra Finance while finishing his degree in Branding at Prasetya Mulya University. Notable Achievements:
-Astra Marketing Plan Competition, 2nd place
-Promina x Loewe Communication Plan Competition, 1st Place
- Teh Kotak Research Competition, Finalist
